We are a
Company
We leverage the power of storytelling to build your brand
Meet our Storytellers
Author's Corner
Where Leaders and Learners meet
Anita Bhogle
Alumnus of IIT Bombay and IIM Ahmedabad
‘The Winning Way’-learnings from sport for managers
, a very popular speaker series for corporates. A book by the same name, co-authored by Anita and based on ‘The Winning Way’ sessions, has sold over 1,25,000 copies and is a national bestseller. Anita also founded Bizpunditz, India’s first digital learning library for managers. The library was recently acquired by Eruditus Learning, a leading edtech platform. Anita is on the board of governors of IIM Jammu. She is a sudoku and yoga enthusiast and an amateur keyboard player.
Aparna Piramal Raje
Author
an awareness of design, especially workplace design, in companies in India. Now, Aparna aspires to leverage her lived experience of mental health to make a difference in this sector.
Siddharth Banerjee
Corporate Leader, Chevening Mentor and Author
An alumnus of La Martiniere College, Lucknow, Siddharth Banerjee has earned his MBA from FMS- Delhi and coupled it with executive education from ISB-Hyderabad, IIM-Ahmedabad, and the Harvard Business School. He has also been a Chevening Scholar at the University of Oxford. Siddharth is also a bestselling author, a regular at industry jury panels and a mentor to start-up founders.
Rajesh Srivastava
Bestselling author and corporate leaders
Harish Bhat
is among top ten CMOs in Forbes list
businesses of the Titan Company Ltd. Harish is an alumnus of BITS Pilani and the Indian Institute of Management Ahmedabad (IIMA). He won the IIMA gold medal for scholastic excellence, and later the British Chevening Scholarship for young managers. In 2017, he received the Distinguished Alumnus Award from BITS Pilani. An avid marketer, he has helped create many successful Tata brands. He writes extensively, and is a columnist for The Hindu Business Line and Mint. In 2019, Linkedin selected him as one of their top voices in India.
Anupama Chopra
National Award Winning Author
She has worked with India Today, NDTV 24×7, Star World and is currently founder and editor of the digital platform Film Companion, which offers a curated look at cinema and entertainment. She has written about cinema for various international publications, including The New York Times, Variety, and Sight & Sound. Chopra has authored several books, including King of Bollywood: Shah Rukh Khan and the Seductive World of Indian Cinema, which featured on the Editors’ Choice list of The New York Times Sunday Book Review and has been translated into German, Indonesian and Polish.
THE INDIE BOOKSTORE FESTIVAL
Terri Cole
Author, Global Empowerment Expert
She has a gift for making complex psychological concepts accessible and actionable so that clients and students achieve sustainable change. She inspires over 250,000 people weekly through her blog, social media platform, signature courses, and her popular podcast, The Terri Cole Show. For more, see terricole.com.
Jugal Hansraj
Actor, Author
Mohabbattein (2000) among others. In 2006 he turned writer-director and made the animation film Roadside Romeo (2008) and in 2010 he directed the feature film Pyaar Impossible! He is author of Cross Connection– The Big Circus Adventure and The Coward & TheSword.
Andy Griffiths
Author
with illustrator Terry Denton, which has been published in over thirty countries. Andy thrives on having an audience: he has worked as a high school teacher; been the lead singer in a rock band and a stand-up comedian. He has two daughters and lives in Melbourne, Australia.
The first book in the Treehouse series, 13-Storey Treehouse, won the Sainsburys Children’s Book Award in 2015, the Lancashire Fantastic Book Award in 2016, as well as the 2016 Coventry Inspiration Award, and the fourth Treehouse book, The 52-Storey Treehouse, won the Australian Book Industry Awards Book of the Year prize – the first children’s book to ever do so.
Divya Dutta
Author, Actor
Having done more than 100 feature films and with an interesting line up of feature films, web shows and short films; Divya continues to work in the entertainment Industry.
Dr. Vikram Sampath
Author
Dr. Vikram Sampath is the author of acclaimed books like”My Name Is Gauhar Jaan: The Life and Times of a Musician”, “Voice of the Veena: S Balachander – A Biography” and “Women of the Records” , “Savarkar: Echoes from a Forgotten Past” and “Savarkar: A Contested Legacy”
Komal Nahta
Leading film trade analyst
He is in the advisory board of Cinema Capital and other top companies. He is the son of film producer Ramraj Nahta
Imtiaz Ali
Author, Actor
His 2009 film Love Aaj Kal gained much critical success, and was declared a super hit at the box office. His movie Rockstar (2011) was also a commercial and critical success. Imtiaz Ali had his origins in Jamshedpur, Jharkhand.He was brought up in Patna and Jamshedpur. He had his early education in Patna- D.B.M.S. English school, Jamshedpur,and later attended University of Delhi in Delhi, where he took part in college theater. He started Ibtida the dramatic society of Hindu College. Thereafter he moved to Mumbai and did a diploma course from Xavier Institute of Communication.
Source: IMDB
Vishal Bhardwaj
Indian film director, writer, composer, singer and producer
The Blue Umbrella, Kaminey, 7 Khoon Maaf, Matru Ki Bijli Ka Mandola, Rangoon, Pataakha as well as the internationally acclaimed Shakespeare Trilogy – Maqbool, Omkara and Haider (adapted from Macbeth, Othello and Hamlet, respectively). Prominent films written and produced by him are Ishqiya, Dedh Ishqiya and Talvar (based on the Noida double murder case).
Samarth Chitta
Budding Author and Podcaster
Currently, he runs a kids oriented podcast production house with his mom and has 2 shows available on all leading podcast platforms.
His first book The Talking Walking Tree was published in 2019 and his second book Konnichiwa Izumi: Adventures in 2040 is ready for release . He loves travelling, playing with his pet Yuki, building structures on Minecraft and spending time with his grandparents. His favourite place is the swing on a jackfruit tree outside his house.
What We Do
Welcome to the Reader’s Club, where book lovers come together to connect, discover, and explore the world of literature like never before.
CONTACT US
We’d love to talk about how we can work together.
- preeti@thesunflowerseeds.com
- Gurgaon, India
The Sunflower Seeds is a literary consulting company that excels in book marketing. We will help your book achieve it’s best potential and help you gain recognition as an author through book publicity, book promotions and author brand building.
We live in a world where the written word holds unparalleled power, but faces fierce competition. With hundreds of new authors releasing new books daily, it takes hard work to stand out.
That's where we come in.
With more than 30 years of experience in the books world.
We have a team that has worked at all levels of the literary industry. From esteemed publishing houses like Oxford University Press, Penguin Random House India, to media giants like Times of India Online, POPXO, and Little Black Book, to book retailers like Crossword, our team is skilled at every level of dealing with the books world; and they will ensure your book is going to bestseller.
Handling it personally is hard work. Starting with book development to finding a suitable book publisher in India and getting your book published is taxing enough, but after that, the retail marketing, the book marketing, the book publicity and all other factors that go into promoting your book and ensuring it reaches it’s target audience, there is a lot for an author to do. All the research behind this and the execution of it is time-consuming. It barely leaves time to write and/or work on your next project.
That’s why you should outsource all that hard work to the experts.
We are a literary consulting and book marketing company that will make your book the next sensation. We can help you get published and then help you build your brand as an author, and if you are a published author, we will ensure your book and brand become household names.
We will be the invisible force that breathes life into manuscripts, transforming them into a published book. The team that takes a writer and makes him into a household name as an author. The workforce that ensures the book is easily available across bookstores so that anyone who hears of it will have not trouble finding it.
What we do and what we ensure:
Book marketing
Book marketing is a vast and daunting endeavour, but luckily we are experts. We are used to navigating through the vast sea of the literary world. We understand that each book is a unique universe and we will tailor make a marketing strategy for each book to perfectly showcase its brilliance.
Book publicity
We will ensure the book has a buzz around it even before it releases by making sure it’s covered by several popular forms of media, which we detail on below.
Press
We will ensure the book and the author are covered in the best newspapers, magazines and online platforms. From articles to features and interviews, we will ensure press coverage.
Retail marketing
With innovative strategies and activities undertaken to promote and sell a book within various retail outlets(bookstores, online retailers, and other relevant channels) we will ensure the visibility of the book across the marketplace and with promotions, ensure that is seems an appealing buy.
AMS Strategy
We will also manage the growth plan for the brand on Amazon which would include execution and strategic support for the following: Search campaigns, Display campaigns and Remarketing Ads
Book launch
A celebration of the launch of the book is a must and we will ensure the best possible event. It will be in theme with the book, with book discussion, a panel discussion if required, hi-profile attendees, contests if needed for engagement and proper press coverage.
Book tour
A book tour will help authors connect directly with their readers and other bibliophiles in person, rather than just over the internet or social media. This is absolutely essential to book publicity, a successful book release can kickstart the sales. We will ensure a multi-city tour with events across literary festivals and at the best bookstores.
Blogger activation
There are many book review blogs and websites and we will be sure to promote the book on those relevant to the book’s genre. This can provide valuable exposure to the right audience. Many avid readers follow such blogs to discover new books and authors as these reviewers feel closer to them than a big media house.
Influencer activation
We ensure the book is promoted by Bookstagrammers, BookTubers and other accounts that focus on books. They often have large followings of avid readers and can help create buzz around your book through reviews, book hauls, and other book-related content. They are now essential for book publicity.
Book Club promotion
Many people let their book club decide their next read and we ensure the book is covered by those book clubs with the right audience for the book
Screen adaptation
Books are but one medium of storytelling and we can help authors get their book to the big screen or on an OTT platform.
Brand Level Initiatives
At a branding level we partner with brands for the following:Defining the influencer marketing strategy (Micro, macro and nano) Celebrity tie ups and engagement PR strategy for the brand On ground events and activations
Author Brand management
Every book is but a reflection of its writer, and we believe that all authors charasmatic enough to be brands unto themselves. With our assistance, authors can transform from wordsmiths to brand ambassadors. We will help them manage their author personas, online presence and that connect with readers on a personal level, drawing them into the creator's world to foster a community of loyal fans.
Organic Growth
We work with the brand in defining the overall SEO strategy which involves the following:
Keyword research
Traffic growth projection from the channel
On-page strategy including new product recommendation
Off-page plan including blogger outreach campaigns
Content Support
We collaborate with the brand to manage the overall platform level content support and content creation strategy end to end for the platform. We have a dedicated team of writers who will manage the content strategy for the following
Blog section to build Top of the funnel audience
SEO Optimised content for product pages
Content requirements for homepage
Design Support
At a design level, we can help you manage the design requirement for the overall platform
Design strategy for performance campaigns
Pakshot strategy on product pages
A+ design and content plan on product pages
Off-page plan including blogger outreach campaigns
Backend Tech Operations
From a tech requirement perspective, we work towards introducing efficiency in the existing setup and launching new product ideas
Website tech maintenance
New implementations to improve shopping funnel
Implementations to improve conv rate to have direct impact on sales
Implementations to improve average order value
Other integrations to improve COD and Prepaid split on the channel
In addition to this, we can collaborate with you at a level of managing monthly sale events for the brand along with analysing its impact on sale value and gross margins.